I design growth systems for businesses that want more control, automation, and clarity in their sales.
I’m Iván Hincapie. I help founders and companies diagnose, structure, and scale their revenue operations by integrating strategy, processes, CRM, automation, data, and revenue systems.
Revenue Systems · RevOps · Marketing Operations · Automatización · SOPs · Growth Infrastructure
You don’t need more tactics. You need a system.
Most businesses already have valuable pieces: a website, campaigns, a CRM, a sales team, some automations, content. The problem is that these pieces aren’t connected inside a clear system for acquisition, follow‑up, conversion, and operations.
My job is to sit with you and help you answer questions like:
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Where are we losing opportunities?
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Which processes need to be standardized?
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What can be automated without breaking the customer experience?
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What does the team need to operate with less friction and more visibility?
Strategy in front. Execution backed by a specialist team.
My role is to lead the diagnosis, solution architecture, prioritization, and strategic guidance. To execute implementation, technical setup, documentation, automation, maintenance, and continuous improvement, I work with Coordenadas as my back‑office specialist team.
Three pillars
1. Diagnosis & architecture
I analyze your current commercial and operational system, identify improvement opportunities, and define a prioritized roadmap.
2. Implementation with a specialist back office
Coordenadas comes in as a dedicated support team to execute the infrastructure you need: processes, automations, digital assets, configuration, documentation, and ongoing support.
3. Optimization & continuity
This is not just about installing tools. It’s about making sure the system runs, is maintained, and evolves with your business.
Three ways to work with me
Revenue Systems Mapping
A focused session or workshop to understand how your current system is working, find leaks, map key processes, and define clear opportunities for improvement.
Growth Infrastructure Setup
Design and implementation of the infrastructure you need to operate better: processes, CRM, automation, documentation, and operational order.
RevOps Advisory & Optimization
Ongoing guidance for founders and teams who want to improve their revenue system, keep it healthy, and evolve it with real‑world feedback.
*Operational note
All implementation and maintenance is operated through Coordenadas, acting as my back‑office specialist team for execution and support.
Who This Is For
This is for you if…
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Your business already generates revenue, but the process feels chaotic.
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The founder is still a bottleneck in sales and operations.
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You have tools, but not a real system.
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The team operates with little documentation and too many manual tasks.
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You want to grow without relying on constant improvisation.
And it’s not for you if…
You’re only looking for a one‑off campaign, a purely tactical service, or a “quick fix” that doesn’t touch your processes and operations.
Let’s start by understanding your system
Over the last years I’ve worked in digital marketing, operations, automation, and system design for businesses that need more than “doing marketing”. They need to build a clearer, more measurable, and more scalable commercial operation.
My work sits at the intersection of strategy, systems, and execution
Over the last years I’ve worked in digital marketing, operations, automation, and system design for businesses that need more than “doing marketing”. They need to build a clearer, more measurable, and more scalable commercial operation.
Iván & Coordenadas
Strategic brain and execution team behind your business. When you work with me, you don’t get a consultant who disappears after the diagnosis. You also get full Marktech Operational support where strategy is diluted in layers.
You get a more useful combination:
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strategic leadership and business judgment from me,
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plus the operational capacity of Coordenadas.co S.A.S to implement and sustain the system over time.
Coordenadas acts as my back‑office specialist team for execution, support, maintenance, and technical rollout of the solutions we design for your business.
Frequently Asked Questions
Do you work alone or with a team?
I lead strategy, diagnosis, and project direction. Implementation and ongoing maintenance are supported by Coordenadas.co S.A.S, my back‑office specialist team.
Am I hiring Iván or Coordenadas?
You engage with me as your main strategic partner through Coordenadas.co S.A.S as the administrative and operational backbone to make sure what we design actually runs and keeps running.
What does “back‑office specialist team” mean in practice?
It means there’s an experienced team behind the strategy, capable of handling support, documentation, configuration, technical execution, and operational continuity.
Is this consulting or implementation?
It can be either, or both. In some cases I start with a diagnostic and roadmap. In others, I also support implementation and continuous optimization through the back‑office team.